Greenstep's Housewarming & Growth Event, 25th of November 2021

During our Housewarming & Growth event in Stockholm we got to listen to impactful speeches and interesting growth stories.

In November 2021 we organized an exclusive event for our customers, partners, and knowledge-hungry growth companies. The theme for the event was "Growth strategy and financial processes in collaboration". With us at the event, in addition to Greenstep's Chairman of the Board & Founder Tore Teir and Greenstep Sweden's CEO Fredrik Öhrn, we had four invited Key Notes who shared their own experiences and lessons learned in growth strategy and robust financial processes:

Regina Duzanskaja, CFO at ePassi, shared her four top learnings from growing the business. One of these was “Execution is king, and focused execution is King Kong”, which highlights the importance of developing a good plan with measurable goals and then sticking to that plan, even if there can be many other exciting opportunities along the way.

Conny Friman & Erik Flodin, Partners at Evolver Equity, told us about growth for SMEs. Erik and Conny both agreed that the key to a company’s success is the people and the ability to work together. Therefore, Evolver is also extremely interested in understanding what drives the entrepreneurs.

Thomas Sutter, Finance Director & Controller at Oracle, shared successful finance & global solutions within the Centre of Excellence. He talked about evolving technology and processes to automate more, “We are currently in the Age of Accountants and Auditors. This is not to continue as we were before, but to evolve”.

The live stream recording will soon be shared here.


Event program:

  • Introduction & Presentation of Guests (Fredrik Öhrn, CEO Greenstep Sweden & Tore Teir, Founder of Greenstep)
  • ePassi Growth story, Regina Duzanskaja / CFO ePassi
  • Evolver Equity - A partner in Growth for SME's, Conny Friman and Erik Flodin / Partners, Evolver Equity
  • NetSuite as a Partner for Growth companies, Thomas Sutter / Finance Centre of Excellence, Oracle NetSuite
  • Panel discussion
  • Questions and discussion


Read more about the Key Notes:

Regina Duzanskaja is the CFO at ePassi. She has significant experience in leading major strategic initiatives, M&A, growth scaling, and business planning in the software/fintech space. Prior to joining Epassi she was with Basware, holding multiple roles, including VP of Corporate Development and General Manager of SME business. She is a former investment banker, working at Credit Suisse in New York.

Conny Friman is a Private Equity professional since 2015 and is currently a partner at Evolver. He has extensive FMCG experience, both from an operating and owner’s perspective, including financial control, financing, taxation, strategy & management issues, and integration & structuring processes. He is a former authorized auditor at PwC Sweden & CFO within the Orkla Group (Chips Group and Orkla Confectionery & Snacks Sweden).

Erik Flodin is a Private Equity professional since 2012 and is currently a Partner at Evolver. Erik is a former Director of Strategy and Business Development at the Finnish gaming operator Paf and CEO of European Game & Entertainment Technology Ltd. Erik spearheaded Paf’s transformation from a regional bricks-and-mortar business to an acclaimed international online gaming brand. When leaving in 2012, Paf ranked as the world’s 9th most influential online gaming company.

Thomas Sutter is a career Finance Director and Controller. Previously responsible for handling international finance operations and local reporting within large corporate businesses, Thomas now uses this extensive financial experience in his role within Oracle NetSuite’s Finance Centre of Excellence. This includes providing counsel to customers, supporting product development and best practice, and advising on software implementation strategy.



Greenstep helps thousands of companies in the Nordics and Estonia to grow through clarity. Our team of 450+ experts:

  • take care of and automates our Customers' financial management, accounting, and payroll administration,
  • participates in our customers' daily operations through active CFO- and M&A support,
  • implements business analytics and robust ERP systems to support our customers in their global operations.

We are located in Sweden, Finland and Estonia and have the support of our 100+ partners worldwide via the MSI Global Alliance network.