Financial management for the Meru Health startup runs smoothly with Greenstep’s support

Meru Health is a growing company developing a digital solution for the treatment of depression and anxiety. Greenstep has been Meru Health’s financial management partner for several years.

– “We aim to tackle some of the major challenges of modern working life, such as depression and anxiety. We are developing a new kind of digital tool and service that enables much more scalable treatment and lowers the threshold for people to seek help,” says Kristian Ranta from Meru Health.

As an entrepreneur, Kristian had experience with Greenstep even before Meru Health was founded. Greenstep was also involved in another company where Kristian previously worked as an entrepreneur.

– “In our previous company, we were always very satisfied with how Greenstep operated. We chose Greenstep again because the company was familiar, the people were great and the pricing was competitive,” Kristian sums up.

Practical support and advice can be decisive for a growing startup

Greenstep is responsible for Meru Health’s accounting and payroll. As a young and growing startup, Meru Health has received valuable advice from Greenstep, particularly related to cash flow management, public funding instruments, and regulatory matters.

–”For startups, cash flow management is often one of the most critical financial issues. When there isn’t always much cash available, it’s essential to know how much you have and how it can be used. It’s also important to avoid potential pitfalls and to work with a financial partner who understands the nature of a small company – especially limited cash flow and working capital,” Kristian explains.

– “Thinking back to our previous company, there were many situations where Greenstep helped us through challenging moments. Startups constantly face situations that are more or less risky. Our outsourced CFO was an extremely strong professional and helped us navigate many of those obstacles that we might otherwise have hit hard,” Kristian continues.

“Being a Greenstep client is easy and worry-free”

According to Kristian, the collaboration between Meru Health and Greenstep has worked very well. He describes Greenstep as reliable, efficient, precise, and cost-effective. The biggest benefits have been the overall smoothness of the service and the speed at which support and advice are available.

– “One major benefit is simply knowing that everything works as it should. I don’t have to worry or double-check things myself. If a Greenstep expert gives an estimate related to budgeting, accounting or taxation, I know I can trust it and that it’s clear and well thought out.”

– “Another advantage is how quickly you get answers. Whenever you ask Greenstep for advice or help, the response comes fast. Communication has always worked really well,” Kristian says.

– “Being a Greenstep client is easy and worry-free. You can trust that things are handled as agreed, on time and professionally.”