Revenue transformation in practice – How Forcit O-Pitblast modernised and integrated its product-to-cash process

Many companies have invested in improving individual parts of their sales and revenue processes, such as pricing, quoting, or order management. Yet the end-to-end journey from opportunity to revenue often remains fragmented, with gaps between systems, manual workarounds, and limited visibility across the revenue lifecycle.

Join Salesforce, Greenstep, and Forcit O-pitblast for an exclusive breakfast event to learn how companies can build a seamless product-to-cash process across sales, order management, subscriptions, delivery, and invoicing.

At this event, you will learn:

  • How legacy contracts and subscription data can be migrated efficiently using AI-powered accelerators
  • How AI is changing the design, delivery, and operation of revenue management solutions
  • What does Salesforce Headless 360 mean for modern revenue management architectures
  • How Forcit O-pitblast transformed its product-to-cash process and created a connected Salesforce and NetSuite system architecture – supporting hardware, software subscriptions, and services revenue
  • Key lessons learned from revenue transformation projects and the organisational change required for success at Forcit O-pitblast

Time: Tuesday 24.11.2026 from 8:30 to 10:30

Venue: Salesforce, Finago Tower, Keilaniementie 1, Level 9, Espoo

Agenda:

8:30 Breakfast & networking

9:00 Speakers

  • Welcoming words
  • AI-powered revenue cloud: Product-to-cash from any interface / Jyri Nevalampi, Senior Account Executive, Salesforce
  • From vision to value: AI-accelerated revenue transformation / Alexander Franck, Salesforce Solutions Lead, Greenstep
  • How Forcit O-Pitblast modernised and integrated its product-to-cash process / Tomi Kouvonen, Director of Busines Development, Forcit  Explosives

Summary and networking

 

Who should attend?

Business leaders, sales leaders, finance professionals, RevOps teams, and CRM/ERP owners looking to streamline revenue processes and support future growth.

 

Enjoy a delicious breakfast while networking with peers and experts at Salesforce’s offices in the Finago Tower!

Save your seat here as soon as possible, but no later than 20 November. The event is free of charge.

  • Published