Brand ID accelerates international growth with modern ERP system

Brand ID, a Finnish branding expert, is a growth-driven company boldly venturing into international markets. Through careful planning and dedicated effort, the company has expanded from its roots in Pori, Finland, to North Carolina, USA, where it has established a manufacturing facility for marine decking products.

“We have been working with Greenstep for two years. We chose their modern NetSuite ERP system to drive our growth and support our internationalisation efforts. At the same time, we decided to outsource our payroll management to Greenstep,” says Sari Räikkä-Mikkola, Financial Manager of Brand ID.

NetSuite provides scalability for an expanding company

Brand ID needed an ERP system that could meet both current and future market demands. The system needed to seamlessly adapt to international business requirements while supporting the company’s strategic goals. After evaluating several vendors, Brand ID had high expectations of its chosen partner, requiring expertise, adaptability, and a collaborative approach.

“We needed a system that could fully support our business. Initially, we were stuck with six separate systems and an outsourced administration service that limited our flexibility. An ERP system must adapt to the changing needs of the business and act as an enabler, not a constraint,” explains Vesa Salovaara, ICT Manager at Brand ID.

Streamlining operations with a modern ERP System

With Greenstep's assistance, Brand ID implemented the NetSuite ERP system, replacing six outdated systems with a single, unified solution. In 2023, the system was extended to include financial management functionality, and payroll processing was outsourced to Greenstep. This freed up internal resources to focus on business development.

“We wanted a system that we could actively manage and develop ourselves. Working with Greenstep was smooth from the start. Clear operating models were established early in the project, which enabled us to complete the implementation on time – and even under budget,” says Vesa

A successful partnership gives confidence for the future

Brand ID sees its flexible ERP system and the support of an experienced partner as critical components in achieving its international ambitions. The strong relationship with Greenstep’s experts has strengthened the company’s confidence in its future success.

“We have ambitious internationalisation plans and high hopes for the US market. We chose NetSuite and Greenstep because internationalization is built into both the system and the partnership. Working with Greenstep has been seamless, and their responsive support has been invaluable. We look forward to the next phase of the implementation and are confident that it will be as successful as the first,” Vesa concludes.