Salesforce, the guiding light towards leading front-office practices
Through decades of research and development, Salesforce has embedded business process leading practices into its platform, enabling customers to rely on this solid foundation for front-office processes rather than engineering them from scratch. This allows users to benefit from Salesforce's proven strategies for lead management, sales, and customer support.
At the same time, Salesforce platform does not impose any limits in terms of scalability or extendibility. From the data model and APIs all the way to the user-friendly, modern user interface, everything is customizable. Throw in the selection of thousands of 3rd-party apps available, and one has an unparalleled platform and ecosystem for any conceivable front-office need.
Plus, Salesforce has by far the most mature, productized AI offering among any of the business platforms. Whether it is about following up after a sales call, prioritizing leads, or helping support agents to write ticket responses, Einstein AI is securely leveraging organization’s own data, and can be set up in no time.