When Laitex Oy started to focus more strongly on international markets, CEO Lasse Kurronen realised that strategic financial management was essential to achieve this goal. As the company lacked the necessary expertise, Kurronen turned to Greenstep - and found an experienced CFO to support internationalisation and business development.
"At first we only had outsourced accounting and payroll, and for a long time I thought we could manage with that. It was only later that I realised that to support our growth, we needed business-driven financial management and better forecasting. Greenstep found a very qualified person to join us, who is still our CFO”, says Kurronen.
A competent CFO brings clarity and security
According to Kurronen, the initial phase of cooperation focused on improving reporting and calculation, which provided more accurate forecasts and a more up-to-date picture of the economy. As a natural continuation of this development, the services have gradually expanded to include analytics, AI solutions, HR and legal services.
"More accurate forecasts and a better overall picture of the economy have been welcomed - I feel that a good CFO is, above all, the key to a good night's sleep. Greenstep is an approachable and agile partner, with whom cooperation is straightforward. Their experienced and versatile team ensures that the right expertise is always available when you need it”, says Kurronen.
Comprehensive services to help you meet your business needs
Laitex is a company that is expanding rapidly on an international scale and already conducts most of its business outside of Finland. Greenstep's expert services, ranging from tax registration to financial management, have played a vital role in ensuring smooth day-to-day operations and growth. According to Kurronen, the biggest advantage of the partnership is having access to all services under one roof.
“Greenstep's strength lies in the fact that, as a full-service agency, they can assist with a wide range of needs. I have a strong sense that they consider collaboration from the perspective of our business and our success, and that has fostered trust. In the future, our cooperation will certainly deepen, particularly with regard to growth and internationalisation. To entrepreneurs, I would say that if your goal is growth and you want peace of mind, investing in CFO services is a sensible solution. You will be supported by the expertise that is critical for growth and success”, Kurronen concludes.
Published 10.07.2025